First, an Intro As you’ve probably heard, Google is making a huge push for all websites to use Google AMP. AMP stands for Accelerated Mobile Pages. It’s Google’s attempt to better serve content to mobile searchers. As much as Google has attempted to influence website developers and brands to go “mobile first”, the adoption has[…]

Any time you plan on redesigning your website, there is the possibility of losing a ton of organic traffic. However, if you keep these 3 Must Dos in mind, you can mitigate traffic loss during your website migration. Map Current Pages to New Pages Even if you’re changing one letter in your URL structure, you[…]

Business owners often get carried away with ranking for precise non-brand terms. The harsh reality is this absolutely the wrong place to start. There is a ton of opportunity to get more organic traffic to your website simply by optimizing your brand. Brand optimization is all about owning the first page in Google any time[…]